Sell more effectively with Google's latest AI tool

Overview:

Effective sales requires building trust with clients. To do that, sellers must thoroughly understand the client's business, competition, customers, and challenges.

These constantly change, requiring a strong pulse on how each moves over time. Many sources, such as the client's Wall Street earnings reports, client calls, industry reports, and other internal data sources, are needed to build a complete picture.

This module will enable you to:

• Find and organize data and resources about your client from internal and external sources in the most effective format.
• Quickly filter between sub-topics to understand the big picture and go deeper into the details where needed.
• Build on your foundation knowledge, but update sources to get the latest trends updated in a few minutes.
• Understand common company data compliance policies to know which sources you can use and which you can't.

Overview:

Effective sales requires connecting how your product helps solve the client's challenges. After thoroughly understanding the client's business in the first module, it's key to master understanding your product.

Ramping up and keeping up-to-date on your product takes time and effort. We need to be fluent in the product value propositions, features, strengths and weaknesses versus competition, limits, common objections, customer support troubleshooting, and the best ways to explain that to different stakeholders.

This module will enable you to:

• Create a personal chatbot resource who is an expert on the product you're trying to sell to clients. Use it to answer client questions in real-time, live on a call.
• Train the chatbot to know and answer clients' most common objections to buying, pushing off buying, under-investing, and mis-deploying your product or service.
• Keep up-to-date on all of the latest product updates easily in a streamlined workflow.

Overview:

Great thinking is only helpful with excellent execution. Executing with systems ensures we can create impact consistently, every time. We need to streamline and automate as much of this as possible to do this well while reducing the operational weight.

It is challenging to keep track of all the details from all the meetings, across all the people, every hour of every day, track progress, and communicate that progress.

This module will enable you to:

• Develop a source of truth for your client where you can aggregate all the updates in a streamlined way, and anyone who needs them can easily access them whenever needed.
• Design workflows and systems to seamlessly collaborate with other stakeholders, teammates, and partners.
• Streamline how you put together internal updates on the client's status, headwinds, and tailwinds for your internal leadership.

Overview:

Stories are two times more persuasive than data points alone. Effective stories choose a point of view to tell. In sales, we often need to tell stories to drive our clients to make a decision and take action.

It's difficult to pitch compelling stories to clients because we have to cut through ambiguity, simplify complexity, choose the precious few details needed to make a persuasive point and structure the story so that the client can effortlessly follow it.

This module will enable you to:

• Distill the complex trends, product expertise, and latest client developments from the previous modules into a structured story to deliver to a client.
• Identify and develop metaphors, analogies, similes, comparisons, and other literary devices to help communicate to clients more simply and persuasively.
• Select relevant storytelling frameworks to use when building a client pitch to assemble a clear, simple, compelling client pitch quickly.

Overview:

Practice doesn't make perfect, but perfect practice makes perfect. And if we aren't practicing before the client meeting, we're only practicing on the client. Research and experience clearly show that practicing delivering a client pitch, getting feedback on it, iterating the pitch, and trying again greatly improves the pitch's effectiveness.

It's oftentimes difficult to fit in time to practice, though. Coordinating schedules with colleagues to get feedback, coming up with practical suggestions to make it sharper, and

This module will enable you to:

• Format your client pitch in a format that NotebookLM can read and give you constructive feedback on.
• How to effectively prompt and query to dig into specific aspects of what we know research tells us makes a great pitch.
• Get a grade across all the key pitch quality best practices to determine how much each needs to be improved and what would improve it.

This is a live session that will be 100% online. You'll join the workshop through a Zoom-like, interactive video chat. There isn't any in-person option to allow people from around the world to participate. 

The session will be recorded and sent to everyone who registered within 24 hours after the workshop.

No problem at all! You'll still be able to watch the recording at your own pace, whenever you'd like to, as many times as you'd like. You'll still have full access to all of the workshop resources and materials. 

I'm not sure. I may or may not. It depends on how much time I have to put it on again. So if you're interested in it, I'd recommend signing up for this one to ensure you don't miss out. 

Yes! Although the examples and some resources are focused on sales, many of the things in the course can be applied to other types of jobs and tasks outside of sales.

Think of it as if you're learning how to use Google Sheets to help with sales. Once you learn Google Sheets well, you'll be able to apply it to many more things. 

You will need a computer, an internet connection to view the workshop. If you'd like to speak and participate in it, your computer will need a microphone to speak and a camera to be seen by the other participants. 

I recommend joining from a quiet environment to be able to hear, focus, and get the most from it.

Everything else will be provided for you in the course.

If you sign up, take the workshop, and afterward think the workshop price is more than the likely increase in your career or income (e.g., a bigger bonus, saving 5 minutes of your time, looking good in front of your boss, etc.), then just email me (MikeRoberts@TechMBA.ai), explain why it's falling short, and I'll happily give you your money back. 

This is a digital product, so most don't offer a money-back policy since you'll get the full value after taking the workshop. However, I care more about ensuring you're 100% happy with it than keeping your money. Plus, I'm super confident you'll like the product.