How I master understanding complex trends quickly with Google's NotebookLM AI tool

TLDR Summary:

• Challenge: Content creation is increasing faster than we can consume it.
• Old way: How most people tackle information overload needs to be fixed.
• Approach: Use Google's new NotebookLM tool to summarize industry trends.
• Step-by-Step: Summarize trends from newsletters and reports.

Produced with AI from Elevenlabs.

Challenge: Content creation is increasing faster than we can consume it.

The rate at which content and data have been created has increased 2.5 times in the last 5 years, but the amount of time we have to digest all of that information has not increased at all.

The pace of content creation today is likely the slowest it will ever be again. The volume of AI-created or assisted content is going to explode.

Source: Statista.com

Old way: How most people tackle information overload needs to be fixed.

Most people try to use ChatGPT to summarize content. However, it cannot digest documents or PDFs, is limited in the amount of text you can add to a prompt, and doesn't allow easy understanding of many sources simultaneously.

Some are trying to create more time to spend understanding the firehose of new trend information. However, the amount of time we have will never grow, while the rate of content creation will continue to accelerate.

We need a different approach.

Approach: Use Google's new NotebookLM tool to summarize industry trends.

Add industry reports on trends into this free tool to summarize them. Then, you can ask questions and type prompts to summarize them.

This tool will enable you to get perspective from various sources on 1 topic, from credible sources that publish research PDFs.

Step-by-Step: Summarize trends from newsletters and reports.

Step 1: Pick 1 industry trend relevant to 1 client

Make it actionable. Pick a trend you need to learn more about for a meeting you're going to have in the next 2 weeks.

Step 2: Subscribe to industry trend newsletters

Sign up for 5 - 10 industry newsletters, reports, analyst distributions, company blogs, research organizations, and university research teams.

Step 3: Download industry reports from repositories

Find reports from data repositories like eMarketer, Statista, ComScore, and Gartner and download long PDFs.

Step 4: Sign up for NotebookLM and upload reports

Add up to 20 of these reports, newsletters, and PDFs into 1 Notebook. Prioritize the longer ones. Combine several into longer reports since the length of each is more flexible than exceeding the 20-document limit (at least for now).

Step 5: Use prompts to learn all the industry themes

Ask questions about the main takeaways, the themes between the reports, and the differences in research sources and points of view.